Saturday, May, 18, 2024 10:33:28
  • The acquisition would be helping P&G to better serve multicultural consumers worldwide.
  • Financial terms of the acquisition have not been revealed yet.

The Procter & Gamble Company (P&G), a renowned multinational American consumer goods company, has reportedly announced that it has acquired entrepreneur Tristan Walker’s health & beauty startup that makes products specifically for people of color.

Reports cite, following the successful completion of the acquisition, W&C Founder & CEO, Tristan Walker would remain as the CEO and W&C would shift its entire 15-person team to Atlanta.

According to a report by Fast Company, the financial information related to the acquisition deal has not been revealed yet. The company would be continuing to work on its respective brands as a wholly owned P&G subsidiary with Walker reporting directly to the president of global haircare & beauty, P&G, Alex Keith.

The acquisition, according to a statement by P&G, would be greatly helping the company by making it more capable of better catering to the health & beauty needs of people of color across the world.

Tristan Walker stated that the company was founded with the intention of creating a go-to brand that would satisfy the health & beauty requirements of people of color across the world. Walker further added that with access to P&G’s magnificent expertise, capabilities and technology, the company could go further to realize its vision, granting W&C the power to scale up & roll out new products in the market, while remaining committed to its mission & continue serving the loyal customer base the company has built.

Alex Keith stated that the company has immense respect for Tristan Walker & his accomplishments and is thrilled to add a new member to the P&G family. Keith further added that Walker & Company’s extensive customer understanding along with its tremendous expertise would help P&G better serve multicultural consumers throughout the world.